The commercial execution playbook for PE-backed SaaS. Four decisions that align your leadership team, connect pipeline and bookings to enterprise value, and give every function a shared system for how growth gets done.
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For PE-backed businesses, CEOs lead the commercial strategy. Whether they know it or not. The CEO is the only person empowered to coordinate execution across the entire organization and the only one who can connect that execution to investor outcomes. This book shows you how.
The $100M Push introduces the Push Order of Operations. A framework that sequences four growth decisions to tightly align Sales, Marketing, Customer Success, Product and Finance around a shared plan:
Each decision builds on the last. Together, they give the CEO a system the board can see, the team can execute, and the next investor can easily evaluate.
Built from 100+ PE-backed SaaS engagements, not theory.
For CEOs: A structured process to connect daily execution to the metrics your board uses to evaluate progress, and the growth story you’ll tell the next buyer.
For Operating Partners: A proven framework to evaluate commercial execution across the portfolio and identify where the growth levers are and where execution risk still exists.
For GTM Leaders: A coordinated way of operating that aligns Sales, Marketing, CS, and Finance around four decisions, so every function knows what role they play and why.
What makes this different: A third of PE-backed CEO replacements are unplanned, driven by execution risk, not bad strategy. For companies scaling to $100M, the CEO is the de facto commercial leader: the only person who can align functions, connect execution to the investment thesis, and own the growth narrative to the board. But there’s been no system built for that role — until now. The Push Order of Operations Framework gives CEOs four decisions that define their commercial strategy, position their GTM team to deliver, and keep the board confident in the path to exit.
“The $100M Push is a goldmine for CEOs and founders. If every CEO read this before they took on their first major capital investment, they’d be immediately in their investor’s favor post-close. Private equity and investor expectations can sometimes feel like a black box—Vanessa has demystified the core components of what drives success in B2B software companies, particularly at these critical inflection points of growth. Vanessa doesn’t just share what but how; the frameworks, agendas, and exercises outlined in The $100M Push. Take the guesswork out of how to get there. I can’t wait to share this with our portfolio company leaders!”
Principal,
Value Creation, Five Elms Capital
